Please read this post in full at CIOApplications: https://personalization.cioapplications.com/cxoinsights/personalization-and-humanity-in-financial-technology-nid-3977.html
Small and intimate vs. large and impersonal. Is it really that simple? In the past decade, this contrast has begun to break down and, in some industries, has been upended completely. In financial services, this transformation is only just beginning to take place. Today’s FinTech companies have an opportunity to radically personalize the experience of financial services for consumers and businesses. Accomplishing this transformation will require combining a unique and somewhat tricky set of ingredients…